Ian TomlinAre you doing enough to harness the Power of Partner Channels in 2024? Act Now!Traditional outreach marketing methods have become less and less useful for B2B businesses. Fear not! Embrace the future of B2B business…3 min read·Jan 10, 2024----
Ian TomlinElevate Your Marketing Success with Brand AuthenticityBrand authenticity is the key to unlocking unparalleled success in digital marketing. In this concise guide, we explore the profound impact…2 min read·Jan 10, 2024----
Ian TomlinIs bringing your personality to work a good thing?Since the Enlightenment movement in the 19th century, businesspeople have aspired to create organizations that work like machines. Henry…2 min read·Oct 4, 2023----
Ian TomlinMaking Procurement StrategicThe procurement function in most organizations is seen as the place of last resort to go to when you need to buy something you can’t build…5 min read·Aug 23, 2023----
Ian TomlinAre you going to face an IR35 bill from HMRC this year?It’s a question on the minds of many in business after the weird last 18 months of UK politics - especially those who work as contractors…2 min read·Mar 23, 2023----
Ian TomlinDigital transformation trends in 2024I’m a baby boomer and, as someone knee-deep in the B2B technology industry since my mother’s Amstrad computer nibbled at my curiosity, it’s…13 min read·Mar 3, 2023----
Ian TomlinWhy Decoupling Data is Critical to Digital TransformationIs Data Decoupling on your radar for 2023? For every CIO, CTO or Department Leader, it should be. It’s the one common thread in digital…4 min read·Jan 13, 2023----
Ian TomlinAccelerated Digital Transformation: What is it — and why do you need to know about it?Digital Transformation is on the minds of business leaders, more so since the pandemic when demands for innovation shot up by 40%. As…5 min read·Sep 13, 2022----
Ian TomlinHow talent data insights can sharpen your competitive edgeHow businesses are ramping up to the new era of talent insights5 min read·Dec 13, 2021----
